One of the biggest trends in the e-Commerce domain is the shift to payment diversity. Many business models are relying on never losing business with clients because they don’t have a payment option considered convenient by a large enough group of people. We are seeing a massive surge in the number of online stores offering a wide range of payment options including Apple Pay, Google Pay, payment systems like PayPal, and more.
Offering convenient payment methods is something that all businesses should try to do in order to build a loyal customer base. Whether someone will return for a repeat purchase often depends on the variety of payment options.
Among many banking choices, crypto payments are starting to gain momentum. Using crypto payment plugins is something that more businesses are now adopting as a core feature. There are specialized solutions that can be easily implemented in various CMS (content management systems) without any technical know-how on the entrepreneur’s side. The easiness of the implementation is what finally allowed many business owners to start accepting payments in various cryptocurrencies.
For example, NOWPayments is a great non-custodial vendor that works with different stores working on the most popular CMS platforms like WordPress and Joomla as well as many others. Plugins like WooCommerce, ShopWare, Shopify, Zen Cart, and many more are fully compatible with NOWPayments which allows its users to accept payments in over 100 different tokens including industry-leading Bitcoin, Ethereum, and Cardano.
Many users prefer using USD-pegged currencies like Tether and Binance USD, but many other coins are widely used as alternatives to fiat money. The only issue that many businesses will face is that people rarely use continuously appreciating assets like BTC to pay for goods. Coins like BTC, ETH, ADA, and others are often considered an investment and not something you use to pay for pizza.
On the other hand, many cryptocurrencies are exchanged with much more zeal and enthusiasm. We will see how the landscape of the e-Commerce world will change in the nearest future to support even more coins!